DivX is the brand name of products created originally by DivX LLC, including the DivX Codec which became popular due to its ability to compress lengthy video segments into small sizes while maintaining high visual quality. The three DivX codecs include the original MPEG-4 Part 2 DivX, the H.264/MPEG-4 AVC DivX Plus HD codec and the DivX high-efficiency video coding (HEVC) Ultra HD codec. It is one of several codecs commonly associated with ripping, in which audio and video multimedia as well as metadata including subtitles and closed captioning are transferred to a hard disk and transcoded.

DivX 6 added an optional media container format called DivX Media Format (DMF) using a .divx extension that includes support for the DVD-Video and VOB container-like features. This media container format is used for the MPEG-4 Part 2 codec. Some features of DMF include multiple video streams, multiple audio tracks, and multiple subtitles and other metadata.

DivX Plus HD is a file type using the standard Matroska media container format, file extension .mkv, rather than the proprietary DivX Media Format. DivX Plus HD files contain an H.264 video bitstream, AAC Surround Sound audio, and a number of XML-based attachments defining chapters, subtitles and metadata This media container format is used for the H.264/MPEG-4 AVC codec.

DivX Video on Demand (DivX VOD) is DivX’s version of digital rights management (DRM), which allows content copyright holders to control distribution. DivX, Inc. has format approval from major Hollywood studios including Sony, Paramount and Lionsgate, which have allowed content retailers to sell protected videos that will play on current and previous generations of DivX certified devices.

DivX Plus for Windows is a suite of software for Microsoft Windows that contains the DivX codec, a standalone media player, and a video converter and media player plug-in for web browsers. It was released on 16 March 2010.

DivX Plus Player is a standalone media player which allows the conversion and transfer of video files via USB or optical disk, allowing for convenient file sharing for uses such as editing, archiving and transcription. DivX Plus Player also features a media library as well as a set of DRM features that help authorize purchased commercial content for the consumer’s computer and DivX-certified devices.

The DivX Plus Converter can convert AVI, MP4, QuickTime video, Windows Media Video, AVCHD and RMVB files to DivX Plus HD format. With the purchase of a license, it can also convert video files to DMF files. With the purchase of an additional plug-in, DivX Plus Converter can also support MPEG video, MPEG-2 video, DVD Video and Video CD.